About this image...

Image Title: Tosetti Brewery, Lager Beer, Chicago, Illinois, 1894

Creator: Gribler Bank Note Company, Chicago, Publisher

Date: 1894

Summary: An advertising lithograph from 1894 for the E. Tosetti Brewing Company of Chicago, Illinois. This poster promotes the brewery's "Celebrated Champagne and Bohemian, Export and Lager Beers." The print features a busty lass sitting high atop a pillar. In one hand she holds a glass of beer, admiring it lustily. In the other, she holds a bottle of Tosetti's Beer. Beneath the company name is the brewery's logo. It contains a pair of eagle wings attached to a malting shovel. (Malting is the first step in the brewing process, symbolized here by the necessity of frequent turning, by shovel, of the barley as it lays germinating on the malting floor.) Also included in the logo is a wooden beer barrel, hope vines, and barley stalks. The latter two represent two of the fundamental ingredients in beer. At the lower right of the poster, in very small lettering, appear the words, "Copyright 1894. By the Gribler Bank Note Company, Chicago."

Subjects: Beer--America
Breweries--America
Brewing Industry--America
eating & drinking
women

Places: Chicago, Illinois

Original Media: Chromolithograph

Collections: Popular Graphic Arts

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