About this image...

Image Title: Lemp Brewery, Buck Beer, St. Louis, Missouri, 1886

Creator: A. Lambrecht & Co., Liths., St. Louis, Lithographer

Date: 1886

Summary: Advertising lithograph from 1886 for William J. Lemp's Brewery in St. Louis, Missouri. This poster promotes the brewery's Buck Beer, i.e. Bock Beer. Featured is a goat's head (the traditional symbol of Bock Beer) surrounded by various medals won by the Lemp Brewery for its beer. The medals are surrounded by depictions of hop vines and barley stalks, signifying two of the primary ingredients in beer. At lower right, in very small letters, appears the name of the lithographer: "Copyright 1886 by A. Lambrecht & Co., Liths., St. Louis."

Notes: A brief history of the Lemp brewery, excerpted from Wikipedia: "Johann Adam Lemp was born in 1798 in Eschwege, Germany, and two years after his arrival in the United States in 1836, he moved to St. Louis and became a grocer. In 1840, Adam Lemp closed his grocery and opened a brewery and saloon, then known as the Western Brewery. During the 1840s, Lemp moved the brewery to a larger complex in south St. Louis and began training his son, William J. Lemp, to take over the operations. The elder Lemp died in 1862. William J. Lemp then took over the brewery and purchased the property that would become the Lemp Brewery complex in 1864. This property at 3500 Lemp Avenue still stands in St. Louis today. One of the Lemp brewery's flagship brands was Falstaff Beer. After the implementation of Prohibition in the United States in 1919, the Lemp Brewery was unable to continue its beer brewing operations, and its near beer product (known as Cerva) was not profitable. In 1920, the Lemp Brewery's factory complex and brands, including Falstaff Beer, were sold to other breweries, among them the Griesedieck Beverage Company, which subsequently became the Falstaff Brewing Corporation."

Subjects: Beer--America
Breweries--America
Brewing Industry--America
Goats
Medallions

Places: St. Louis, Missouri

Original Media: Chromolithograph

Collections: Popular Graphic Arts

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