About this image...

Image Title: Krueger Brewery, Bock Beer, Newark, New Jersey, 1886

Date: 1886

Summary: Advertising lithograph from 1886 for the Gottfried Krueger Brewery, Newark, New Jersey. This poster promotes the brewery's Bock Beer. The print features a globe topped by an American flag, an eagle, a glass of beer, and a bundle of hop vines and barley stalks. Below the globe are four goats, the traditional symbol of Bock Beer. Near the bottom of the print appears an illustration of Gottfried Krueger's handsome brewery, complete with a departing beer wagon piled high with beer barrels and pulled by four horses.

Notes: The Krueger Brewery enjoyed a long history in Newark, New Jersey. Gottfried Krueger came from his native Germany in 1856 and worked at his uncle's Newark brewery. In 1865, Krueger purchased the brewery with a partner. When the partner died ten years later, Krueger became the brewery's sole owner. During National Prohibition (1920-1933), the brewery produced non-alcoholic beverages. In 1933, upon the Repeal of Prohibition, the Krueger brewery returned to the production of beer. By 1952, the Newark brewery was producing about 1 million barrels of beer per year. But, as the 1950s wore on, it became increasingly difficult for regional brewers like Krueger to compete. The brewery finally closed in 1961.

Subjects: Beer--America
Breweries--America
Brewing Industry--America
Goats
eagles
factories

Places: Newark, New Jersey

Original Media: Chromolithograph

Collections: Popular Graphic Arts

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