About this image...

Image Title: George Ringler Brewery, Bock Beer, New York City, 1886

Creator: H. Schile, New York, Lithographer

Date: 1886

Summary: An advertising print from 1886 for the George Ringler & Co. Brewery in New York City. This ad promotes the brewery's Bock Beer. Featured is a scene of two groups of drinkers. The group on the right is enjoying Ringler's Bock Beer, as shown by the markings on the wooden beer barrel at their side. The group on the left is--or was--drinking whiskey, gin and rye, thereby incurring the wrath of an angry goat intent on disrupting their gathering. The goat, of course, is a traditional symbol of Bock Beer. In very small lettering at the bottom right is the name of the designer and/or lithographer: "Published by H. Schile 14-16 Division St. N.Y."

Notes: In 1868, Henry Elias founded a brewery on East 92nd Street between between 2nd and 3rd Avenues. George Ringler bought the brewery in 1872 and, in 1889, it was incorporated as the George Ringler & Company brewery. The plant continued to brew beer up until the onset of National Prohibition (1920-1933) but did not re-open after repeal.

Subjects: Beer--America
Breweries--America
Brewing Industry--America
Goats
Men
eating & drinking
women

Places: New York, New York

Original Media: Chromolithograph

Collections: Popular Graphic Arts

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