About this image...

Image Title: D.G. Yuengling Jr. Brewery, King Gambrinus, New York, 1890

Creator: G. Bartsch, Artist

Date: 1890

Summary: An advertising poster from 1890 for the D.G. Yuengling Jr. Brewing Company in New York City. This print is titled "Gambrinus and his Followers" and features a scene of committed beer drinking. King Gambrinus, the mythical inventor of beer in Europe, leans against a large beer cask and holds a goblet of beer high above his head. He is surrounded by a number of beer-drinking characters. At right, a mother feeds her baby with beer. At the beer tap, a young lad sneaks a beer of his own. At lower right of the illustration appears the name of the artist in very small lettering: "G. Bartsch."

Notes: David G. Yuengling Jr. was the son of D.G. Yuengling, the brewer of Pottsville, Pennsylvania. Today, the Yuengling brewery in Pottsville holds the title of America's Oldest Brewery, having been founded in 1829. In its heyday, David Jr.'s brewery in New York City was quite successful, becoming one of the largest breweries in the East during the late 19th century. But, it did not enjoy the same longevity as its Pottsville counterpart. The New York brewery was taken over by John F. Betz, Yuengling's uncle, during the 1890s, and was then sold to other parties in 1903.

Subjects: Beer--America
Breweries--America
Brewing Industry--America
Gambrinus
Goats
factories

Places: New York, New York

Original Media: Chromolithograph

Collections: Popular Graphic Arts

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