About this image...

Image Title: This is the Edsel, 1958

Creator: Ford Motor Company, Detroit, Michigan, Advertiser

Date: 1958

Summary: Advertisement for the Ford Edsel, 1958.

Notes: From Wikipedia: "Edsel is an automobile marque that was planned, developed, and manufactured by the Ford Motor Company for model years 1958-1960. With the Edsel, Ford had expected to make significant inroads into the market share of both General Motors and Chrysler and close the gap between itself and GM in the domestic American automotive market. Ford invested heavily in a yearlong teaser campaign leading consumers to believe that the Edsel was the car of the future -- an expectation it failed to meet. After it was unveiled to the public, it was considered to be unattractive, overpriced, and overhyped. The Edsel never gained popularity with contemporary American car buyers and sold poorly. The Ford Motor Company lost $250 million on the Edsel's development, manufacturing, and marketing. The very name 'Edsel' became a popular symbol for a commercial failure."

Subjects: Edsel Automobile
Ford Motor Company
Automotive Industry
Automobile Advertising

Places: Detroit, Michigan

Original Media: Print Advertisement

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