About this image...

Image Title: Michel's Brewery, Lager Beer, La Crosse, Wisconsin, 1879

Creator: William Bros., 184 William St. New York, Lithographer

Date: 1879

Summary: An advertising lithograph from 1879 for Chas. & John Michel's La Crosse Brewery of La Crosse, Wisconsin. This print promotes the brewery's Export Lager Beer brand. King Gambrinus, the mythical inventor of lager beer stands in the center of the poster, with a goblet of beer raised high. Above Gambrinus are two American flags. He is flanked on either side by barley stalks and hop vines, representing two of the primary ingredients in beer. Near the bottom of the print is a depiction of the La Crosse Brewery, with beer bottles on either side. At bottom right, in very small lettering, is the name of the publisher and/or lithographer: "Published by William Bros., 184 William St. New York."

Subjects: Beer--America
Breweries--America
Brewing Industry--America
Gambrinus
factories

Places: La Crosse, Wisconsin

Original Media: Chromolithograph

Collections: Popular Graphic Arts

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