About this image...

Image Title: Krueger Brewery, Bock Beer, Newark, New Jersey, 1887

Creator: Hermann Bartsch, New York, Publisher

Date: 1887

Summary: An advertising print from 1887 for G. Krueger's Brewery in Newark, New Jersey. This poster promotes the brewery's Bock Beer. Featured is a goat, the traditional symbol of Bock Beer, holding a foaming mug of beer in his hoof. Next to the goat is a wooden beer barrel, marked "1887." In very small letters at the bottom of the poster appears the name of the designer and/or lithographer: "Hermann Bartsch, 54 Beekman St. N.Y."

Notes: The Krueger Brewery enjoyed a long history in Newark, New Jersey. Gottfried Krueger came from his native Germany in 1856 and worked at his uncle's Newark brewery. In 1865, Krueger purchased the brewery with a partner. When the partner died ten years later, Krueger became the brewery's sole owner. During National Prohibition (1920-1933), the brewery produced non-alcoholic beverages. In 1933, upon the Repeal of Prohibition, the Krueger brewery returned to the production of beer. By 1952, the Newark brewery was producing about 1 million barrels of beer per year. But, as the 1950s wore on, it became increasingly difficult for regional brewers like Krueger to compete. The brewery finally closed in 1961.

Subjects: Beer--America
Breweries--America
Brewing Industry--America
Goats

Places: Newark, New Jersey

Original Media: Lithograph

Collections: Popular Graphic Arts

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