About this image...

Image Title: Ehret Hell Gate Brewery, Bock Beer, New York City, 1888

Date: 1888

Summary: Advertising poster from 1888 for George Ehret's Hell Gate Brewery in New York City. The print promotes the brewery's Bock Beer and features a large goat's head, the traditional symbol of Bock Beer. Just below the goat head appears the Ehret Brewery logo, featuring a five-point star, an emblem that was traditionally stamped or painted on the ends of beer barrels, known as a "brewer's star." The beer poster is embellished with decorative hop vines and barley stalks, representing two of the primary ingredients in beer.

Notes: During a portion of the mid- to late-1800s, the George Ehret Brewery was the largest-producing beer company in America. George Ehret died in 1927. After Prohibition, the large brewery complex, located on the upper east side of Manhattan, was absorbed by its next-door neighbor, the Jacob Ruppert brewery.

Subjects: Beer--America
Breweries--America
Brewing Industry--America
Goats
Trademarks

Places: New York, New York

Original Media: Lithograph

Collections: Popular Graphic Arts

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